hcl

Signal Indication

On railroads, business, and building

Try again

The pitch always sounds better the second time. Airlines proved otherwise. The filing promises more. The prenup protects less. Do the vows hold up?

Straight up

Mergers promise reach. Customers want reliability. Regulators insist on the public interest. Who stands to gain: shippers, shortlines, or shareholders?

Calm waters invite ambition, shifting tides test it. In markets, industries, and life, noise favors the new but results favor the steady. Rory’s moment was built over a decade of 'one day at a time'

Go see your people

Onsite v. Hybrid v. Remote is a false dilemma. The office is where the work happens. Prioritize proximity. And, how BNSF's 'bias for growth' is more culture and less marketing jargon.

Burn the boats

Sell the corporate jets. See your teammates and customers in person. Choose action. Play a different game than the money managers.

Iterance

On people, technology, and the consequences of decisions

Heat

Capital moves fast. Fabrication moves slower. Revenue looks like progress. Optionality looks like patience. What will all this friction produce?

28 Days Later

The tools are here. The question is what you're willing to build with them.

Why Iterance

The word comes from the Latin iterare: to do again.